Welcome
We are web marketing specialists
We are experts in online marketing delivering results and growth for our growing client base in the double glazing industry.
We are experts in online marketing delivering results and growth for our growing client base in the double glazing industry.
We have vast experience working with companies in the double glazing industry. We work closely with you understanding your business and developing the best approach on generating leads for your business by improving your website, online marketing and using social media.
Many business owners make the mistake that they believe that because they have a website, their customers will automatically find them online. Remember the film Field of Dreams? Unfortunately online its not the case of "build it and they will come", to get customers to come you need an online marketing strategy and a website that delivers leads.
Today more web users access websites via a Google search rather than type in the web address and the Yellow Pages is more likely to be used as a door stop rather than looking for your telephone number.
The reality of marketing in 2014 is that if you do not have an online marketing strategy, you'll not reach the amount of customers that you would expect to. Successful online marketing will help put your business where you want it to be, in front of visitors you want to target; your customers, which can often be the difference between success and failure for your business.
Carry out a search on Google for what your customers are looking for whether it be ‘conservatories in Sheffield’ or ‘pvc windows Cardiff’ you'll might just notice that your competitors are appearing above you in the Google results.
A page one listing is where your business needs to be, the websites that are have more visitors which can be turned into more sales or leads. If you are on page two or three your business is in effect invisible.
We have helped many customers reap the reward of high listings in Google through online marketing strategies tailored to your business covering SEO, Social Media, website structure, content strategy and usability.
If you would like to see our client list and case studies please contact us.
Our aim?
We make it easier for our customers to get increased leads and sell more products.
You many have heard of companies talking about SEO, PPC, Social Media, Content Marketing, Conversion Rate Optimisation, Local Search etc! We won't confuse or bamboozle you with buzzwords, we just help your business prosper online by improving your sales and brand awareness while reducing your marketing spend.
So whether you need on-going online marketing / website management or a one-off helping hand, we can help! But if you do want to know on what is usually involved in a successful online marketing campaign take a quick look over the terminology below.
Search Engine Optimisation (SEO) basically is the process of improving the ranking of your website in the search engine results which will help bring you more visitors.
Using SEO you don't pay per click like you would using PPC which can save you a significant amount of money. If you would like a SEO audit of your existing website please let us know.
Many companies have their new website built by a web design firm only for it to sit stagnant for months on end. Imagine going to the Tesco, B&Q or DFS websites and viewing the same content every day, it wouldn't be the most engaging for the visitor or their bottom line.
Many websites have a content management system (CMS) which allows you to manage the content, but as a busy business owner you have little time to spend optimising images, creating web copy and updating your website frequently. That's why we offer a website management service where we manage the website for you and leave you do what you do best running your business.
Social media is like word of mouth on steroids. We blend years of experience online combined with our vast knowledge and experience of social media from Twitter to Pinterest to Facebook developing a strategy for your brand that delivers results.
Anyone can set up a new Twitter or Facebook account but not all can truly understand or have the experience of how social media can work for your business to get results. We offer Facebook and Twitter management and consultancy to help you on the right path.
These are the ad sponsored listings which appear at the very top and to the right of the search results. You can bid for any keyword you want but you are charged every time a visitor clicks on your link, so every time a visitor clicks through onto your site you are charged by Google. The charge per click depends on the keyword itself, how well your site aligns to the keyword, the industry you are in and the level of competition for the keyword.
We can build highly targeted email campaigns helping generate leads or to showcase your latest new products to potential customers. We manage the entire process from email database setup to designing the email and copy to sending out the messages to your target audience.
Getting a 1st page ranking for a desired keyword on a search engine and more traffic to your site is just a small part of the jigsaw. The key is getting these extra visitors to convert into customers. Conversion rate optimisation can help improve your existing website where we look at the design, structure and user experience in order to increase the online sales/enquiries to your business.
We won’t confuse or bamboozle you with buzzwords
we just help your business prosper online improving your sales and brand awareness while reducing your marketing spend.
There are very few agencies that can understand how the different elements of online marketing can be used together in the double glazing industry for the best results whilst ensuring that your website converts visitors into leads.
We sit down and understand your business and your goals and what your competitors are doing. This approach forms the start of your online marketing plan and how this integrates with your existing offline marketing / PR strategies.
Based on your overall business and marketing goals, we advise on what you should do, whether it's SEO, Social Media, Improving your website, PPC, Email Marketing or a combination to generate a ROI for your spend.
Ian
Ian is an experienced freelance SEO & PPC consultant based in South Wales who specialises in online marketing primarily for the double glazing industry
With over 17 years experience in the industry working with National brands and Local Government right down to local businesses across a variety of industries. He has the experience and knowledge to ensure that your company get's results online.
Neil
I am a highly motivated and ambitious online marketing and e-commerce manager with over 12 years experience, with a strong background in web marketing, social media, affiliates, e-marketing and analytics
This experience allows me to learn exactly where traffic is coming from and to use this information to help to grow revenue and level of visits and leads from online marketing strategies whilst improving the customer experience.
But enough about us – what about you? Do you want your company to be the best it can be online
If you feel your company is losing ground to your competition online or feel your website could do more for your business I would love to help you with your project.
Send me your details and I'll get back to you within 24 hours.
07970 815832
hello@idvaughan.co.uk
© IDV Marketing 2014